In order to showcase my functional strength, I've pulled a hand-full of documents in their raw form - how they were presented and communicated to stakeholders, technical peers, and collaborating teams. They touch on multiple aspects of the creative process - foundational research, journey mapping, competitive research, architecture, concepts, and product design.
DISCOVERY / CUSTOMER JOURNEY
RaceCenter 2025 Foundational Research. NASCAR
NASCARs RaceCenter product underwent a major redesign in preparation for the 2025 and new broadcast restrictions. The Foundational Research below was created to align stakeholders on the Fan Personas, how the RaceCenter product is positioned among all of the other sites/apps, and an analysis of how our experience faired in comparison to some of our direct competitors.
ARCHITECTURE / CONCEPT
RaceCenter 2025 . NASCAR
Once there was solid alignment on the foundational research, I moved into the UX Architecture phase, going more detailed on non-direct competitive examples, building out the product structure and hierarchy, and providing low-fidelity concepts ready for design.
ARCHITECTURE / PRODUCT DESIGN
In-Store Experiences . Lowe's
For many years, Lowe's Associates had to navigate through DOS-like green screens to do their day-to-day job. Many times, working directly alongside Customers - who were always shocked by the antiquity of the experience. As part of my push to bring Associates the same quality experience we provide our Customers, I created an Architecture and Design concept to build momentum and excitement to our Executives and future stakeholders.
DISCOVERY / CUSTOMER JOURNEY
Supply Chain . Lowe's
One of my favorite types of projects is bringing high-quality UX methodologies and outputs to users who typically have to deal with outdated experiences - in this case, I was bringing an employee-centric focus to an internal process that had been ignored (and a source of a lot of frustration) for years. Starting with understanding the user, the job to be done, and the pain (and delight) along the way, I was able to provide an actionable roadmap and strategy to creating a consumer-level product.
CUSTOMER JOURNEY
Omni Retail . Custom Ink
As Custom Ink navigated both a drastic change in Customer persona and behavior during COVID, I conducted a low-fidelity multi-channel Customer Journey. While the journey is far from linear, this helped rally the team around the pain and delight Customers were experiencing, how they could tie directly back to our design principles, and short / long-term actions we could take to solve them today (and in the future).
DISCOVERY
Distributed Shipping . Custom Ink
In order to scale Custom Ink's technology and experiences from supporting a $400M business to a $1B business, we needed to up our sophistication in how we solve complex problems across CX, IX, and our multiple lines of business. Our business evolved to a point where we need to solve big, cross-functional problems in order to unlock the gate for the type of evolution that would significantly move the needle for the company (and for the record, the presentation template was absolutely terrible - but we were working with what we had)!
