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//// WORK HISTORY ////

 

DIRECTOR OF USER EXPERIENCE  |  NASCAR  |  February 2024 - January 2025

  • Lead the vision, strategy, and execution of digital product initiatives that enhance user experiences across NASCAR's 60+ digital products,  ensuring alignment with overall business goals and Fan engagement.

  • Oversee the UX design processes including user research, usability testing, and data analysis to inform product development, ensuring products meet the needs and expectations of NASCAR fans.

  • Collaborate closely with engineering, marketing, and editorial teams to drive the product development lifecycle, fostering effective communication and teamwork to deliver high-quality digital experiences.

 

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SENIOR MANAGER - CUSTOMER JOURNEY | Wells Fargo  |  June 2023 - February 2024

  • Utilize performance analytics and insights to continuously monitor, assess, and refine digital products, driving iterative improvements that boost user satisfaction and engagement within the card servicing products. 

  • Developed and executed a comprehensive user research strategy for digital customers, including surveys, interviews, and usability testing, to gather insights that informed product development and optimized high-risk areas of customer engagement.

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VICE PRESIDENT OF PRODUCT DESIGN  |  Custom Ink  |  December 2019 - January 2023

  • Led a cross-functional team of UX designers, researchers, and product managers to enhance the overall user experience, resulting in a 15% increase in customer satisfaction scores over two years (for our most loyal and lucrative repeat business).

  • Spearheaded the creation of the Custom Ink Order Management application implementing service design UX principles to build an internal tool that improved order processing efficiencies - reducing both order touchpoints and time to ship (by 36 hours) on 85% of custom orders. 

  • Championed the integration of accessibility standards across all digital platforms, ensuring inclusivity for users with disabilities and enhancing brand reputation in the industry.

 

SENIOR DIRECTOR OF PRODUCT & DESIGN  |  Lowe’s Home Improvement  |  Sept  2013 – May 2019

  • Led the strategic direction for product management and user experience design, overseeing the successful launch of multiple digital platforms (both Customer and Employee facing) that increased online sales from $850M in 2013 to $7B+ in 2019.

  • Drove cross-departmental collaboration, systematic design, and agile methodologies, optimizing workflows teams, which led to a 15-30% reduction in development timelines for key product features.

  • Championed initiatives to integrate emerging technologies, such as AR into the shopping experience, adding innovative experiences for DIY Customers to combine products and styles virtually in your room - positioning Lowe's as a leader in the home improvement retail space.

 

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SENIOR UX ARCHITECT  |  ESPN Disney  |  December 2011 – April 2013

  • Spearheaded the design and implementation of innovative user experiences for international ESPN platforms, tailoring products to meet diverse cultural needs and preferences across multiple regions.

  • Collaborated with product, engineering, and marketing teams to define product vision and strategy, ensuring cohesive execution of UX initiatives aligned with ESPN's global market goals.

  • Conducted extensive user research, interviews, and usability testing with international audiences to gather insights that informed business opportunities, product strategy and design decisions.

 

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LEAD USER EXPERIENCE ARCHITECT  |  Mintz & Hoke  |  October 2010 – December 2011

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MANAGER - BUSINESS INTELLIGENCE  |  Travelers Insurance  |  September 2008 - May 2010

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MANAGER - INSTRUCTIONAL DESIGN |  Travelers Insurance  |  May 2006 - September 2008

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///// SPEAKING ENGAGEMENTS ////

 

UXPA Boston - Winning Stakeholders Over - Without over UXing Them

eTail East - Retail that Influences

SXSW - Small Team / Big Outcomes 

CES - Augmented Reality and Your Kitchen

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///// EDUCATION ////

 

BACHELORS OF ARTS - HISTORY & THEATRE

SIENA COLLEGE, Loudonville, NY

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